Slimdizzy Media

Social Media ROI (Return On Investment) Credit: Intersection Consulting

I work at an online marketing firm in Burnaby that has made the leap into social media marketing in the last few months. From working with a few clients I’ve learned a lot about the huge potential that social media sites like Youtube, Facebook and Twitter hold for progressive businesses that want to communicate better with their customers.

The whole discipline of marketing is undergoing a fascinating shift away from the traditional form of advertisements (which most savvy consumer ignore) and toward more interactive “conversations” that centers on improving brand awareness and hyping new products through people’s social networks. In a way, social media becomes a platform that facilitates the kind of word-of-mouth recommendations that influence how people think and what they purchase.

It just gets tricky convincing business people in sales meetings that social media is they way to go. I think this Socialnomics video on the huge potential of social media marketing may be an excellent tool in showcasing the potential that these social media platforms holds for savvy businesses. The ROI (Return On Investment) for forward-thinking businesses that take the leap into social media before their competition is a massive marketing opportunity that simply didn’t exist even a few years ago.

Social Media ROI: Socialnomics

Tags: marketing, roi, Social Media, socialnomics

This entry was posted on Friday, November 13th, 2009 at 8:21 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.